Theme.Works is the fastest and easiest way to build your own custom WordPress theme, and it just got even better.
Now when you sign up for Theme.Works, you can get free managed WordPress hosting for an entire year. Yep, you read that right: Free managed WordPress hosting for one year!
What is Managed WordPress Hosting?
Managed WordPress hosting means that we essentially manage your WordPress website for you – no downloads, updates, or instructions to decode. We’ll handle all of the maintenance that goes into hosting your WordPress website, and we monitor every individual site on our platform to ensure that WordPress is running smoothly and securely. Continue reading →
Let’s take a step back and consider external factors that you don’t have control over when it comes to selling a product or touting a service on the web. The level and span of attention you’re receiving, for example, is variable and unknown. If a potential customer is browsing your website and gets an important phone call, that disruption to the sales process is immeasurable. There are also online window shoppers who have no intention of ever buying anything from you; unfortunately they, too, are immeasurable.
All the analytics in the world can’t tell you what’s truly happening on the other side of the computer screen, and that’s why it’s important to use human psychology to create conversion express lanes. The psychological triggers mentioned in our previous post – simplicity, avoidance of pain, attainment of pleasure, curiosity and connection – are all equally powerful tools to employ when building a website for your personal brand or business. Use those as basic building blocks, and then move on to five more triggers that will click with your visitors and turn them into customers:
In the digital age, your website is the motor to your business. It is the central mechanism used to identify, attract, inform and enlighten potential customers. And if all goes well through that process, a transaction takes place.
“If all goes well,” is such a powerless phrase, though, isn’t it? Especially in business. Surely the successes of top brands like Apple and Amazon weren’t built on the premise that “if all goes well, our products will sell.”
Then what’s the secret? Aside from offering immense value, these and other pioneers of modern consumption have mastered the art of conversion. Put simply, they know how to turn visitors into customers.
So how can you, the independent designer, marketer, photographer, artist or entrepreneur, utilize your website to get more clients? The answer is in the psychologies of web design and marketing, specifically in triggers. Nir Eyal, author of Hooked, defines triggers as cues that signal users to take action. All humans essentially have the same triggers, and you’d be surprised at how accessible these passive prompts are to tap into.
Why do some websites convert wave after wave of new customers while others struggle to stay afloat? In this article, we will identify seven key differentiators that high converting websites do right and struggling websites should do right now.
Two days ago, I was helping to guide a customer through a few theme customization questions. He had what seemed to him to be a fairly simple request: Add a Tumblr and GitHub icon to his social media links included in his Theme.Works theme design.
“This should be simple,” he said.
I agreed, so I wrote a little plugin to make is super duper easy. Here is how you do it:
Wouldn’t it be nice to have the ability to create new pages containing any of design layouts that you selected when you originally created your theme here at Theme.Works? Our new page builder feature makes this incredibly simple. Checkout this animated GIF: